I WISH YOU ALWAYS
AIR TO BREATHE
FIRE TO WARM YOU
WATER TO DRINK
AND
THE EARTH TO LIVE IN

Friday, March 5, 2010

Yahoo! 360

Yahoo 360

I couldn’t decide which one to do research on so I closed my eyes and put my finger on this site.
The target audience for this site started out as an invitation-only launch on March 29, 2005 and then by June 24 2005, it opened up to any Yahoo! user of the age of 18. Yahoo! 360 was used in U.S., Canada, Germany, France, United Kingdom, Japan, Australia and Vietnam.
Yahoo! 360 started their launch March 2005 but didn’t start the full launch till June 24, 2005. By September 2007 the U.S. interest of the site dropped more than half it seemed to have more of a global draw to it. They officially shut the site down on July13, 2009. From what I’ve read they decided to no longer provide support for or perform bug fixes on Yahoo! 360 starting around 2007 because they had plans to abandon the site in 2008 and move to another experimental system. This might have had some impact on how their members felt and pushed them away from Yahoo! 360 and turned to other more stable sites that they would feel secure.
The Southeast Asian business took over Yahoo! 360 in May 2008 and created a new Vietnamese blogging application and called it Yahoo! 360 plus. This site is targeted mainly to the Vietnamese market one of them is Yahoo! Vietnam.
When it was targeted for the U.S. it sounded great, lot’s of features that would be very useful even integrating other Yahoo! services but, from what I read it didn’t seem like the structure of the business was that strong maybe not enough marketing skills or team work too wishy washy. My experience with social networking is very limited I only started a year ago with Facebook so as far as an example to share I really don’t have one.

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